In the fast-paced world of business, securing new clients is a perpetual challenge. Traditional outreach methods may not always yield the desired results, prompting the need for innovative approaches. One such powerful tool gaining traction in the realm of client acquisition is Loom Outreach. This article explores a comprehensive blueprint to leverage Loom Outreach for effectively attracting and engaging new clients.
LOOM Outreach in Simple Steps.
- Open your potential client’s website
- Hit record
- talk about their homepage
- give them solutions.
- how you can improve it
- how they can make more sales. etc..
- Talk for 2-3 minutes
- Stop recording.
- Send the video to the client.
Why Loom works best?
- When you send someone a video they are more likely to watch it.
- A video holds their attention.
The key focus should be on addressing the issues or mistakes present in their sales page..
It’s Important
QUICK LOOM TIPS.
- Looms, that are 2-3 minutes long work best.
- Be confident.
- Don’t be very descriptive.
- List out 3-5 problems at max
🐱👤 Pick the juiciest part of your service and tell them in the loom to spark their curiosity.
Ninja Technique
Templates & Scripts.
1. Example Loom Template – Brief Funnel Plan
Hey, [Name]! I created this video because I've discovered a way for you to potentially earn an extra $10k from your coaching program. I've successfully implemented this strategy for a few other coaches, and after reviewing your current funnel, it seems there might be a missed opportunity or a XYZ mistake. Here's the plan: if you address issues X and Y, and implement Z, it should result in more leads and, consequently, more sales. If you're interested, I'm happy to assist in the implementation. Let me know!2. Example Loom Template – Audit plan + CTA
Hey **<prospect’s name>**,
/personalized line/
My name is **<your name>**.
I quickly made this video to discuss what I can help you with in **<what you’re helping them with>**.
And provide you with some feedback on it because this is something I frequently do.
I have some suggestions that I thought could be valuable for you.
One thing I noticed is that **<thing that could be improved>** could be more effective.
Just because, based on my past experience, I've found that **<explain why what they’re doing now might not be effective>**.
That could be a situation where you're missing out on **<result they want>**.
If that's something you'd be open to discussing,
Just let me know, and we can have a quick conversation about it.If you send these personalized videos to 500 potential clients, don’t you think you’ll close a few deals?
If what you’re offering is good, you’ll definitely attract clients. It’s that simple!
Sujan Shukla
Here are 20 things you could say in Loom
20 powerful talking points for your Loom videos!
Happy recording! Loom.com
The 20 talking points.
📌 Pick the juiciest part of your service and tell them in the loom to spark their curiosity.
1.To have a Catchy headline.
Emphasize the importance of a compelling headline on their website. Explain how a catchy headline grabs attention and encourages visitors to explore further.
📄 “I visited your website and noticed your headline could use a bit of magic. A catchy headline is your golden ticket to capturing attention. Let’s brainstorm together to craft a headline that not only stops visitors in their tracks but also compels them to explore further.”
2.Explainer video.
Highlight the value of an explainer video in simplifying complex ideas. Showcase how an effective explainer video can boost engagement and conversions.
📄 “I checked out your site, and here’s the scoop – an explainer video is a game-changer. Imagine simplifying your complex ideas into a visually engaging story that hooks your audience. It’s like having a 24/7 virtual pitchman!”
3.Branding.
Discuss the impact of consistent branding on brand recognition. Encourage them to evaluate and enhance their brand elements for a cohesive identity.
📄 “A cohesive brand not only fosters recognition but also builds trust. Let’s make sure your audience remembers you for all the right reasons!”
4.Positioning.
Stress the significance of positioning in the market. Guide them on identifying unique selling points and differentiating from competitors.
📄 “Your product/service is fantastic, but let’s talk about how we can make it stand out in a crowded market. Positioning is the secret sauce that sets you apart”
5.Font sizing.
Explain how font sizing contributes to readability and user experience. Recommend appropriate font sizes for different sections of their website.
📄 “Ever heard the saying ‘size matters’? Well, it holds true for font on your website too! I noticed a few areas where adjusting font sizes can enhance readability.”
6. Text alignment.
Discuss the aesthetics and readability associated with proper text alignment. Guide on aligning text for a clean and professional appearance.
📄 “Greetings! A quick observation – text alignment plays a crucial role in how your content is perceived. Let’s make sure your message comes across crystal clear with clean and professional text alignment.”
7.Conversion focused.
Emphasize the need to optimize the website for conversions. Discuss strategies for creating a user journey that leads to desired actions.
📄 “Your website is a powerhouse waiting to convert visitors into customers. Let’s chat about optimizing your pages for conversions. I’ve got some strategies that can guide your audience seamlessly from interest to action. Imagine turning more visitors into happy customers—exciting, right?”
8.Your story.
Encourage sharing a compelling personal or brand story. Explain how storytelling can create an emotional connection with the audience.
📄 “Hi there! I love what you’ve built, but let’s add a personal touch. Sharing your story can create a powerful connection with your audience. Let’s delve into your journey, the challenges you’ve overcome, and the passion driving your business. Trust me, people love a good story, and yours is worth telling!”
9.Mission Statement.
Stress the importance of a clear and concise mission statement. Guide them on crafting a mission statement that reflects their values and purpose.
📄 “Greetings! Your mission is the heartbeat of your business. Let’s refine and crystalize it into a mission statement that not only resonates with you but also speaks directly to your audience. A clear mission adds purpose and magnetism to your brand”
10.Outcome & features.
Discuss the benefits of highlighting both the outcomes and features of their product or service. Encourage a balance between showcasing what the product does and the positive results it brings.
📄 “Your product/service is fantastic, but let’s make sure your audience knows why. Highlighting both the outcomes and features can paint a vivid picture. Let’s dive into how we can showcase the benefits and functionalities, making your offering irresistible”
11.Who is it for?
Guide them in clearly defining their target audience. Explain how tailoring the message to a specific audience enhances relevance.
📄 “Your product/service is amazing, but let’s define your ideal audience. Knowing exactly who your offering is for helps tailor your message. Let’s discuss your target demographic, their pain points, and how we can speak directly to them.”
12.Bonuses.
Discuss the appeal of bonuses in attracting customers. Encourage creativity in offering bonuses that add value to the main product or service.
📄 “What if I told you there’s a way to sweeten the deal? Bonuses are the secret sauce to making your offer irresistible.”
13.Offer to stack.
Explain the concept of bundling multiple offers together. Showcase how this strategy can increase perceived value for customers.
📄 “Greetings! Ever thought about bundling your offers for maximum impact? Let’s talk about the power of stacking offers. By combining multiple value propositions, we can create a package that’s too good to resist.”
14.Guarantees.
Highlight the reassurance guarantees provide to customers. Discuss types of guarantees and how they can be implemented effectively.
📄 “Building trust is key, and guarantees are a powerful tool. Let’s discuss the type of guarantees that can give your customers peace of mind. Whether it’s a satisfaction guarantee or a money-back promise, a solid guarantee can make your offer more compelling”
15.Recap of everything that they get.
Encourage a concise summary of the value proposition. Emphasize clarity in communicating what customers will receive.
📄 “Your offer is fantastic, but let’s make sure your prospects fully grasp everything they’re getting. A quick recap of the value they’ll receive can be a game-changer. Let’s walk through the key benefits, features, and bonuses….”
16.A brainer for them to enroll.
Discuss the concept of a “no-brainer” offer. Encourage creating irresistible offers that make it easy for customers to make a decision.
📄 “Let’s turn enrollment into a no-brainer decision. What can we add or tweak to make your offer so compelling that prospects can’t resist? A no-brainer deal is the key to increasing conversions.”
17.Testimonials.
Stress the impact of customer testimonials on building trust. Guide them on requesting and showcasing testimonials effectively.
📄 “Your work is amazing, but let’s show it off through the eyes of your happy customers. Testimonials are gold. Let’s talk about how to gather and showcase these success stories.”
18. Case studies.
Explain how case studies provide real-world examples of success. Encourage creating detailed case studies to demonstrate the effectiveness of their product or service.
📄 “Your success stories deserve the spotlight. Let’s dive into creating compelling case studies that showcase the real impact of your product or service. We’ll walk through the before-and-after, highlighting the journey of satisfied customers.”
19. Frequently Asked Questions.
Highlight the value of addressing common customer queries. Guide them in creating a comprehensive FAQ section to improve customer understanding.
📄 “Let’s anticipate and address those burning questions your prospects might have. Crafting a comprehensive FAQ section can enhance transparency and guide your visitors. We’ll cover everything they need to know, making their decision-making process smoother.”
20.CTA to take action.
Emphasize the importance of a clear and compelling call-to-action. Guide them on crafting a CTA that directs visitors toward the desired action, such as booking a call.
📄 “let’s guide your visitors to the next step. A clear and compelling Call-to-Action (CTA) is crucial. Whether it’s booking a call, making a purchase, or subscribing, let’s create a CTA that urges them to take that desired action.”
My Final Words:
Incorporating Loom Outreach into your client acquisition strategy can revolutionize the way you connect with potential clients. By creating personalized, engaging videos, tailoring messages, and addressing pain points, businesses can build meaningful relationships that lead to successful client conversions. Embrace the blueprint outlined above, and embark on a journey to attract and retain new clients effectively.
